Obrive Industries enhanced their acts as a catalyst in enhancing growth & evolution of the Indian auto component industry, with formulating the innovative solutions for creating resilient & robust business models for auto component suppliers.for developmental policies pertaining to the Indian auto component industry at both national & international levels. They are the Global promoters of ‘Made in India’ auto components. Creating an environment of a responsible corporate culture & behavior among member organisations.

Remarkable success was achieved across key metrics. The Cost Per MQL (Marketing Qualified Lead) was just $2.69, 949% above industry standards, showcasing cost-efficiency in lead generation. The Click Through Rate (CTR) stood at 4.72%, exceeding industry norms by 525%, demonstrating effective audience engagement. Additionally, a Conversion Rate of 12.14% surpassed industry standards by 132%, signifying successful lead conversion. In contrast, the Cost Per SQL (Sales Qualified Lead) was below the industry standard, further highlighting the campaign’s overall excellence in lead generation, engagement, and conversion, boding well for McDonald’s marketing endeavours.

This challenged our usual Digital Marketing process due to recommendations being prohibited. We had to pivot and create an educational and inspirational technician with case studies to further improve the customer's journey.

Following the success of the Next Day Delivery timer on the basket page we decided to add it to Product Detail Pages as well so that users see the message consistently highlighted to them throughout their journey. As part of our iteration, we simplified the second stage, reducing the different options, letting users only find products by style and color, with individual categories having relevant options such as complete tool magazine. We proposed adding a USP banner to the header, and as that is a significant addition, we used this opportunity to learn if users respond positively to a USP message in the B2B Event to attract more visitor footfall.

Following the success of the Event Delivery timer on the advertisement page we decided to add it to Product Detail for advertisers as well so that readers see the message consistently highlighted to them throughout their journey. We saw a healthy increase in users subscribing for the magazine.

In the first 6 months we ran 13 AB. 6 of those experiments were declared winners with statistically significant results, 5 were marked for iteration due to being flat or showing a slight but insignificant uplift, and only 2 were marked for abandonment as there was no data to support iteration showcasing the success of the optimisation project.

From observing heat map data, we saw that users clicking on the search bar made up the majority of interaction on the homepage, however the search was not visibly clear for the majority of users. The search bar didn’t stand out in the header and unique selling point (USP) section, making it hard for all users to find. As well as this, we saw that only 50% of users scroll below the fold, meaning that they do not get to see all of the large category tiles which have a strong call to action (CTA) standout below.

By adding a clear search area in the hero space of the homepage, and presenting clear category tiles above the fold, we saw an increase in users progressing deeper into the site, resulting in more users finding magazine advertisers.

Initially we built the communities and populated content around the app features. Once that was done we started A/B testing with app installs campaigns. We found out that Google and Linked In were the best platforms to identify prospects and motivate them to become app users. From scanning and logging to tracking and analyzing, the app helps businesses in effective expense management and hence helps save time and costs. Create internal efficiencies, saving the marketing & sales team time.Make content more accessible for their target market.

Final aim of Solo Assistance project was company's presentation to potential partners in 8 foreign markets. We envisioned an effective digital presentation of Solo Assistance brand & our values with the vast array of products we offer. Obrive Industries was a perfect match for this project! They are a team of highly skilled creative professionals with great communication skills always willing to go the extra mile. They delivered outstanding results with ease.”

By implementing the COPE methodology, Obrive Industries reduced production expenses by over 30%, allowing the YMCA to redirect funds towards media buy. This led to an additional 300,000 impressions, improving the YMCA’s outreach. The organization benefited not only financially but also from tailored and consistent communication of their enhanced membership offerings to their segmented audience.

The structure of the site was optimised so that the right content was seen in the right place. We removed their catalogue of programmes from the site, as that’s what itv.com is for, and instead used specific programmes as case studies to showcase the amazing advertising successes Solo App customers have had. This helped to reduce confusion, improve the customer experience and drive better quality leads.

The Solo grappled with a decline in membership during the challenging Covid-19 pandemic. Their previous efforts, involving multiple agencies, resulted in rising costs and inconsistent messaging The primary obstacles included: Tight budget constraints

We decided to design a focussed social media campaign, targeted towards everyday givers across various industry verticals. We leverages all platforms such as Facebook, Instagram, Linkedin and Twitter, urging users to share their stories of everyday giving. Our goal was to identify what factors encourage a person to donate, especially on digital media.

It was a creative process to identify key drivers and decision making points in the buyer journey. Once identified, we used our strong, authentic story to reach out to target customers via social media campaigns, targetted ad campaigns, emailers and other personalised digital marketing strategies.

Remarkable success was achieved across key metrics. The Cost Per MQL (Marketing Qualified Lead) was just $2.69, 949% above industry standards, showcasing cost-efficiency in lead generation. The Click Through Rate (CTR) stood at 4.72%, exceeding industry norms by 525%, demonstrating effective audience engagement. Additionally, a Conversion Rate of 12.14% surpassed industry standards by 132%, signifying successful lead conversion. In contrast, the Cost Per SQL (Sales Qualified Lead) was below the industry standard, further highlighting the campaign’s overall excellence in lead generation, engagement, and conversion, boding well for McDonald’s marketing endeavours.

This challenged our usual Digital Marketing process due to recommendations being prohibited. We had to pivot and create an educational and inspirational technician with case studies to further improve the customer's journey.

Inspite of heavy competition, we were able to significantly drive up traffic numbers, keyword rankings for relevant long tail keywords. We also gained traction on our social media handles, with a genuinely interested fanbase developing. The organisation was eventually able to identify its competitive advantage and market its products effectively. We realized that every organisation, no matter how small, has its own unique personality and story, which cannot be copied by other players.

Working closely with the team, Sattva released the ‘Everyday Giving in India Report’, a flagship research study and in-depth look at India’s everyday giving market and ecosystem, undertaken with the support of Rohini Nilekani Philanthropies and the Bill & Melinda Gates Foundation. The report was unveiled to a packed room at the Bangalore International Centre on April 24, 2019 at ‘A Billion Givers’ – a participatory dialogue on harnessing the potential of India’s everyday people for impact. Team Modifyed was helped with the critical social media aspect of the report.

SOCK SHOP partners with hundreds of retailers in more than 50 countries around the world and sells their socks through sockshop.co.uk. They like to “shake things up” and get people excited about their socks, working with compassion, creativity and purpose to achieve that goal.

The Backstory

Sockshop.co.uk generated a considerable amount of revenue, which accelerated during the pandemic, however when restrictions were lifted, they felt the tide turning and needed to rethink their current digital marketing strategy.

The Problem

We used qualitative and quantitative research to identify areas of weakness throughout the on site experience. They had a healthy amount of traffic, but there was much more they could be doing to convert those users and drive the average order value (AOV) up.

The Solution

By introducing an on-site optimization strategy, we knew we could redesign and test new experiences to help them to achieve a more cohesive digital strategy, resulting in efficient use of media spending and revenue growth through the website. We aimed to focus on three areas:

The Result

By adding a clear search area in the hero space of the homepage, and presenting clear category tiles above the fold, we saw an increase in users progressing deeper into the site, resulting in more users finding the products they wanted and ultimately converting.

Being a leader of best practice in recruitment, The REC needs to be ahead of the curve promoting what good recruitment can do.However, despite the influx in recruitment agencies, their membership numbers were hitting a plateau. The business needed to shift with the times to make it more modern, attractive & accessible to a new breed of recruitment firms.

The Backstory

The REC identified that a total re brand was necessary to allow them to fulfill their potential, which is where Obrive Industries came in. The REC wanted a total re-brand, followed by a new website, to meet the following key objectives.

The Solution

1.    Increase membership renewals

2.    Increase new membership sign ups

3.    Better connect with their members

4.    Increase knowledge and understanding of users (both members and non-members)

5.    Photography and videography: we captured images and videos to highlight Deliveroo’s experience

6.    Image and video editing: we edited every piece of content to ensure it aligned with Deliveroo’s brand aesthetic

The Result

The REC brand was dated, complex and hadn’t scaled with the business. Different teams across the organization would use the brand in different ways, which over time led to it being diluted. The brand wasn’t resonating with the target audience, which was reflected by a lack of new memberships.

To come up with the new identity, we ran through a brand critique with the REC team to understand what elements of the brand they wanted to keep and what they wanted to get rid of. Starting with a blank canvas was agreed to be the most creative and non-restrictive approach.